AI Takes the First Step in Shopping While Consumers Keep the Buy Button
What's happening
Mastercard says more than one in ten online shoppers will routinely use AI agents to buy products by 2030, and the company has launched tools to help merchants connect products and payments to those agents. Mastercard's new Agent Connect service links merchants, AI agents, digital platforms and payment providers through a single integration while letting merchants control pricing, fulfilment and customer relationships. Mastercard and Visa are also working with Ant International on a Know-Your-Agent interoperability framework to help identify and onboard AI agents across networks, as the payments industry considers how agentic shopping could undermine the traditional "top of wallet" card dynamic.
Why it's trending
Big payment networks are moving from prediction to product and standards, because merchants and issuers need integrations and rules before AI agents start transacting at scale.
SignalHolding at its usual pace, confirmed across 1 independent source type.
Momentum
Score per dayStory volume
Stories per dayAngles you could write
If AI agents are going to buy your groceries by 2030, merchants should be the ones to keep the buy button, not hand it over for free to whichever agent wins consumers' trust.
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Original sources19
- Visa Research: 72% Use AI, but Only 23% Trust It with Paymentsبوابة التكنولوجيا الماليةSep 12
- Visa and Mastercard Tap Ant International for Agentic Commerce Plans
Some of the largest payments companies in the world are preparing for a future in which consumers entrust artificial agents with routine purchases such as coffee and groceries. But for that to happen, consumers and merchants will need to establish that an AI agent is acting on behalf of a legitimate person or business. That […] The post Visa and Mastercard Tap Ant International for Agentic C
PaymentsJournalSep 11 - 72% of US consumers have used an AI assistant – Visa Trust Index
New research from Visa Trust Index revealed that consumers are increasingly using AI in their payment journey.
FinextraSep 11
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