GELSA’s de la Piedra on Colombia’s cash-to-digital payments
What's happening
Mariola de la Piedra Quelle, CMO of Grupo GELSA - Paga Todo, says Colombia's gaming market remains cash-heavy and Grupo GELSA is tackling that with its TodoPay wallet and a Bre-B integration. The move positions TodoPay to serve cash-to-digital flows for gaming customers ahead of SBC Summit 2026 in Lisbon. The conversation highlights payments infrastructure changes as operators and providers work to move funds from cash into digital channels.
Why it's trending
Because operators and payments providers are racing to replace persistent cash usage in Latin American gaming markets with integrated digital wallets and rails.
SignalNewly emerging, confirmed across 1 independent source type.
Story volume
Stories per dayAngles you could write
If your Colombia gaming business still runs on cash, here is how Grupo GELSA wants to pull customers into digital wallets today, and why that matters for payouts and deposits next year.
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Original sources4
- GELSA’s Quelle on Colombia’s cash-to-digital payments
Mariola de la Piedra Quelle explains how Grupo GELSA’s TodoPay wallet and Bre-B integration serve Colombia’s cash-heavy gaming market Ahead of SBC Summit 2026 in Lisbon, Payment Expert speaks with Mariola de la Piedra Quelle, CMO of Grupo GELSA – Paga Todo, about payments infrastructure in Colombia’s gaming market. Cash still accounts for close to […]
Payment ExpertJul 2 - GELSA’s de la Piedra on Colombia’s cash-to-digital payments
Mariola de la Piedra Quelle explains how Grupo GELSA’s TodoPay wallet and Bre-B integration serve Colombia’s cash-heavy gaming market Ahead of SBC Summit 2026 in Lisbon, Payment Expert speaks with Mariola de la Piedra Quelle, CMO of Grupo GELSA – Paga Todo, about payments infrastructure in Colombia’s gaming market. Cash still accounts for close to […]
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