Fintech LendUs raises $5m in seed round to embed home loan comparisons into consumer platforms
What's happening
Fintech LendUs raised $5 million in a seed round to embed home loan comparisons into consumer platforms. The funding will support LendUs's effort to integrate mortgage price and product comparison tools directly inside platforms that consumers already use. The announcement frames LendUs as focused on making home loan comparisons available through partner consumer apps and websites.
Why it's trending
Embedding comparison tools in partner platforms is timely as consumer apps seek monetization and utility features that keep users engaged.
SignalNewly emerging, confirmed across 1 independent source type.
Story volume
Stories per dayAngles you could write
Most brands sell features, not savings, LendUs just raised $5M to make home loan comparisons a built-in utility inside other apps, which could make mortgage brokers and banks the ones chasing platforms for distribution.
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Original sources5
- Lendable raises $670m for global expansion
UK-based digital lender Lendable has secured £500m of financing by way of a securities sale backed by personal loans.
FinextraJul 10 - Lendable Raises $670 Million to Fuel Personal Lending Expansion
U.K. digital lender Lendable finalized a deal Thursday (July 9) in which it will raise 500 million pounds (about $670 million) to support its effort to push further into lending, Bloomberg reported Thursday, citing unnamed sources. In the deal, Lendable will sell securities backed by a portfolio of unsecured consumer loans to private individuals in the U.K., according to […] The post Lendabl
PYMNTSJul 9 - UK Fintech Lendable Pledges Personal Loans to Raise £500 MillionBloomberg.comJul 9
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