ClimbingDetected Oct 30

FTC Orders 9 Companies to Explain Pricing and Compensation Methodologies

Climbing
2.8 momentum
Press
4 stories across sources

What's happening

The FTC has ordered nine major companies to hand over detailed information on pricing and compensation methodologies as part of a new probe into the use of personal data to set individualized prices. The companies named include Delta, United, JetBlue, Lyft, Uber, DoorDash, Instacart, Target, and Walmart. The agency says it wants data showing whether firms use consumers' location, browsing history, loyalty program membership, or other personal data to determine prices and compensation. The inquiry follows parallel enforcement actions, including the FTC and eight states suing payments fintech Toast over alleged hidden fees to restaurants and customers.

Why it's trending

Regulators are moving fast to trace whether big consumer platforms are using surveillance data to personalize prices and squeeze customers and workers.

SignalNewly emerging, confirmed across 1 independent source type.

Story volume

Stories per day
10-2910-30

Angles you could write

contrarian take

If you think loyalty points are rewards, think again: the FTC just subpoenaed Delta, United, JetBlue, Lyft, Uber, DoorDash, Instacart, Target, and Walmart to prove otherwise.

+2 more angles for this topic with an account — all it takes is your email.

More rising in Fintech

All rising Fintech trends →