SurgingDetected Jul 21

Banks grow deposits and fees by partnering with FinTechs and embedded finance platforms.

Surging
4.7 momentum
PressReddit
4 stories across sources

What's happening

Banks are reporting deposits and fee income growth tied to partnerships with FinTechs and embedded finance platforms. Recent earnings and company examples cited include Fifth Third, The Bancorp and Pathward, which illustrate multiple models for converting relationships with FinTechs and platforms into deposits and fee revenue. The trend reflects banks using Banking-as-a-Service and API-based integrations to capture customer balances and transaction fees from embedded payments and platform-driven financial products.

Why it's trending

Earnings disclosures from banks and platforms are making the revenue impact of FinTech and embedded finance partnerships visible now.

SignalNewly emerging, confirmed across 2 independent source types.

Story volume

Stories per day
07-2007-21

Angles you could write

contrarian take

If you think FinTechs are stealing bank customers, think again: banks are using partnerships with Fifth Third, The Bancorp and Pathward to turn those same FinTech relationships into deposits and fee income.

+2 more angles for this topic with an account — all it takes is your email.

Original sources4

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